Introduction to Mergers and Acquisitions

Mergers and Acquisitions (M&A) are strategic business combinations between two companies, with the aim of creating value through the integration of operations, resources and expertise. M&As have been a popular growth strategy for companies across industries, and have been a source of both positive and negative outcomes. In this article, we will explore the benefits and drawbacks of M&As for companies and how companies can enter into a merger or acquisition.

Benefits of Mergers and Acquisitions

  1. Increased Market Share: One of the most significant benefits of M&As is the ability to increase market share. A merger or acquisition allows a company to acquire a larger customer base and expand its reach into new markets, which can help it to become a dominant player in its industry. For example, if Company A acquires Company B, it can tap into Company B’s customer base and distribution channels, which can help it to increase its market share and reach new customers.
  2. Cost Savings: M&As can lead to cost savings by allowing companies to eliminate redundancies and optimize their operations. For example, a company may be able to reduce its overhead costs by consolidating departments, such as accounting, human resources and information technology. This can help the company to reduce its costs and improve its profitability.
  3. Access to New Technologies and Expertise: M&As can provide companies with access to new technologies and expertise, allowing them to stay ahead of the curve in their industry. For example, a company that acquires another company with cutting-edge technology may be able to quickly integrate that technology into its own operations, giving it a competitive advantage. This can help the company to improve its products and services and stay ahead of its competitors.
  4. Diversification: M&As can provide companies with the opportunity to diversify their operations, reducing their exposure to market risk. By acquiring a company in a different industry, a company can reduce its dependence on a single market and become more resilient to economic downturns. For example, if Company A is primarily focused on the tech industry, it can reduce its risk by acquiring a company in the healthcare industry. This can help the company to reduce its dependence on a single market and become more resilient to economic downturns.

Drawbacks of Mergers and Acquisitions

  1. Integration Challenges: Integrating two companies can be a complex and time-consuming process, and can lead to a number of challenges. For example, differences in company culture, organizational structure and technology can make integration difficult. This can result in a prolonged integration process and can impact the effectiveness of the M&A.
  2. Loss of Key Employees: M&As can result in the loss of key employees, who may feel uncertain about their future with the company or may not be comfortable with the new company culture. This can result in a loss of institutional knowledge and expertise, which can be difficult to replace. The loss of key employees can also impact the company’s ability to achieve its goals and objectives.
  3. Decreased Employee Morale: M&As can also lead to decreased employee morale, as employees may feel that their job security is at risk and may not be confident in the future of the company. This can lead to a decrease in productivity and an increase in turnover. This can impact the company’s ability to achieve its goals and objectives and can result in significant costs.
  4. Financial Risks: M&As can be expensive and can involve significant financial risks, especially if the acquisition does not go as planned. Companies may need to take on debt to finance the acquisition, which can increase their financial leverage and make them more vulnerable to economic downturn. The acquisition may also result in a decrease in the company’s profitability if it does not achieve the expected synergies or if the integration process takes longer than expected.
  5. Regulatory Risks: M&As can also involve regulatory risks, as the acquiring company may need to navigate complex regulatory requirements, such as anti-trust laws or data privacy regulations. The failure to comply with these regulations can result in significant legal and financial consequences, which can impact the company’s reputation and financial performance.

How Companies Can Enter into a Merger or Acquisition

  1. Due Diligence: Before entering into a merger or acquisition, companies must conduct thorough due diligence to understand the target company’s financials, operations, and potential risks. This includes reviewing financial statements, contracts, and intellectual property, as well as conducting market research and assessing the target company’s industry position. The due diligence process is critical for companies to make informed decisions and to identify potential risks and challenges associated with the M&A.
  2. Strategic Planning: Companies must also engage in strategic planning to determine their goals and objectives for the M&A and to develop a clear integration plan. This includes determining how the companies will integrate their operations, technology, and culture, and how they will address any integration challenges. Companies must also develop a clear communications plan to ensure that employees, customers, and stakeholders are informed about the M&A and its implications.
  3. Legal and Regulatory Compliance: Companies must also ensure that they comply with all legal and regulatory requirements associated with the M&A. This includes obtaining any necessary regulatory approvals and ensuring that the M&A complies with anti-trust laws and other regulations. Companies must also consider the potential tax implications of the M&A and ensure that they have a clear understanding of their obligations and responsibilities under the terms of the transaction.
  4. Integration Management: Companies must also be prepared to effectively manage the integration process, which can be complex and time-consuming. This includes ensuring that the integration teams are staffed with experienced professionals who understand the company’s operations and culture, as well as the integration plan and timeline. Companies must also be prepared to manage any integration challenges and to ensure that the M&A achieves the expected synergies and results.

In conclusion, M&As can be a powerful growth strategy for companies, providing access to new markets, technologies, and expertise. However, they also come with significant risks and challenges, including integration difficulties, the loss of key employees, decreased employee morale, financial risks, and regulatory risks. Companies must be prepared to conduct thorough due diligence, engage in strategic planning, comply with legal and regulatory requirements, and effectively manage the integration process to ensure the success of their M&A.

Digital Marketing

Statistics on Digital Marketing

It’s difficult to determine the exact percentage of people who find businesses through different channels, as it can vary greatly depending on the type of business, location, target audience, and many other factors. However, here is a rough estimate based on recent studies:

  • Google: Google is the most widely used search engine, and a large percentage of people use it to search for local businesses. According to a survey by BrightLocal, 97% of consumers searched for local businesses online, with Google being the most popular platform used.
  • Facebook: According to a survey by the National Small Business Association, around 30% of small business owners reported that they acquired new customers through Facebook.
  • LinkedIn: According to a survey by Hootsuite, around 70% of B2B marketers say that LinkedIn is the most effective platform for generating leads, and 80% of B2B leads generated through social media come from LinkedIn. This suggests that LinkedIn can be a valuable tool for B2B businesses to reach new customers and drive sales.
  • Instagram: According to a survey by Hootsuite, around 60% of users on Instagram say they have discovered a new product or service through the platform, and 72% of users say they have made a purchase after being inspired by a post on Instagram. This suggests that Instagram can be an effective tool for businesses to reach new customers and drive sales.
  • Phone book: The use of phone books as a source of information has declined significantly in recent years due to the rise of the internet and mobile devices. According to a survey by Yellow Pages Association, only around 10% of people still use phone books to search for business information.

It’s important to note that these are just rough estimates, and the actual numbers can vary greatly depending on the specific business and market. Additionally, these channels often overlap and work in conjunction with each other, so it’s common for people to use a combination of these methods to find businesses.

Digital Marketing

Why Small Businesses Need Digital Marketing

Small businesses play a vital role in the economy, and it’s essential for them to stay competitive in today’s digital age. One of the ways for small businesses to achieve this is through digital marketing. Digital marketing is the use of online channels such as search engines, social media, email, and websites to promote a business’s products or services. Here are several reasons why small businesses need digital marketing:

  1. Increased Visibility and Reach

The internet has dramatically changed the way people search for products and services. Today, most consumers use search engines like Google to research products and services before making a purchase. If a small business is not visible online, it’s likely that consumers will not find them. Digital marketing helps small businesses increase their online visibility, reach a wider audience, and attract new customers.

  1. Cost-Effectiveness

Traditional marketing methods, such as print and television advertisements, can be very expensive and may not reach the intended target audience. Digital marketing, on the other hand, is often more cost-effective and provides a higher return on investment. Small businesses can reach their target audience with targeted ads and targeted messaging at a fraction of the cost of traditional advertising methods.

  1. Improved Customer Engagement

Digital marketing allows small businesses to engage with their customers in real-time and build a relationship with them. For example, through social media, small businesses can respond to customer inquiries, post updates and promotions, and interact with customers. This level of interaction can help build trust and loyalty, which can lead to increased sales and repeat business.

  1. Measurable Results

One of the benefits of digital marketing is that it provides measurable results. For example, small businesses can track how many people visit their website, how long they stay, and which pages they visit. This data can be used to refine and improve marketing efforts, ensuring that the business is getting the best return on investment.

  1. Adaptability

Digital marketing is constantly evolving, and small businesses must be able to adapt to new technologies and trends. Digital marketing allows small businesses to quickly respond to changes in the market and adjust their strategies as needed. This level of adaptability is critical for small businesses looking to stay competitive and grow their business.

In conclusion, digital marketing is a vital tool for small businesses looking to stay competitive in today’s fast-paced and ever-changing digital landscape. From increased visibility and reach to cost-effectiveness and improved customer engagement, digital marketing provides small businesses with the tools and resources they need to succeed. With the right strategy, small businesses can leverage digital marketing to drive growth and achieve long-term success.


Business Services

Business processes or systems are key to building new businesses or scaling existing businesses.

Project Management

Projects carry risk that decreases over the life of the project. It’s important to mitigate risks early on by validating assumptions and defining clear requirements. A good schedule will show a project’s “critical path” which determines how long the project will take, based on all the activities. We are accustomed to building project schedules, with time and budget estimates.

Standard Operating Procedures (SOPs)

Whether companies are growing, shrinking or staying the same size, they can always benefit from streamlining their processes to ensure that responsibilities are appropriately divided and documented. Proceduralizing work helps to ensure that workers are always able to rely on written instructions to help them do their jobs. Written instructions make training new workers much faster, allowing more experienced workers to climb up in the company or take on new responsibilities.

Risk or Cost-Benefit Analysis

Quantifying potential risks, or estimating costs or benefits to compare options is essential for businesses to put money where it is most needed. Companies are made or broken by how they direct their capital. Electronic Launchpad is accustomed to estimating costs, benefits and risks to then compare options and determine what options are most appropriate for a company. Cost-benefit analysis takes the emotion out of decision making. Humans are emotional decision makers, but since businesses need to make money, those emotions need to be based on dollar figures. The best way to see the dollar figures is to determine the projects a company can undergo, and then compare the expected benefits of those projects. Similarly, companies may face risks that need to be mitigated, and so those risks should be compared to minimize the amount of risk while also minimizing the amount of capital spending.

SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. In studying each of these categories for a particular business, decisions can then be made on how to leverage strengths, strengthen weaknesses, harness opportunities and minimize threats. This is a classic tool that has been used to help many businesses, and Electronic Launchpad will be happy to assist you with this analysis.

Business Valuation

Electronic Launchpad can help you valuate your business by comparing it with other companies in the industry. Using your EBITDA (earnings before interest, taxes, depreciation and amortization) and comparing it to comparable EBITDA multiples for your industry, your business can be valuated which can help with a merger or acquisition. Check out our article on Mergers and Acquisitions for more info!

Product Design

Product Design and Manufacturing

Is your company looking to create a new product? Does that product need a cool looking rendering to help get people onboard with the idea? Do you need someone to help manufacture, assemble and test the prototype? If so, we can help with all of that. Here is how we can help:

Autodesk Fusion 360

We are accustomed to designing products in Fusion 360, which is a software that has caught up with the capabilities of Solidworks, after many years of being in a free-trial beta version. Fusion 360 has become the industry standard for companies that want to design and manufacture using the same software. Fusion does just that – it fuses the two capabilities together in a single software suite. Fusion also incorporates electronic circuit board capabilities and sheet metal design, in addition to solid material designs. Fusion 360 also does machining simulation.

Mach 3 and CNC Prototyping

Electronic Launchpad has a small CNC machine and we use Mach 3 software to run the .tap files generated on Fusion 360. This software runs a variety of different CNC machines and is useful for testing CNC files before sending them off to a fabricator. Mach 3 provides a simulation screen that allows one to validate the file before running the job. This validation ensures that the parts are within the limits of the machine.


Electronic Launchpad has workflows with other laser and CNC companies in Ontario, Canada that can provide cost-effective manufacturing. We also have a workflow to send out drawings for quotation from fabrication shops to get an even more competitive supply chain for mass production.


Logo and Banner Design

Logos and banners are everywhere, and they are essential to build trust with your audience. Professionally-made logos will make your business look professional, while amateur-made logos will make your business look amateur.

Banners are used to promote items, services and events. They can also be used to make your website or social media pages best capture your audience’s attention. For examples, banners can be used in place of headings in articles.

Here are some things we use at Electronic Launchpad to achieve great Logo and Banner Design:

Logo Designers

We work with known, reputable, 5-star logo designers who deliver multiple logos for you to choose from. If tweaks are needed, then they carry out those tweaks with no questions asked. Logo design has never been easier than it is now, and Electronic Launchpad aims to make it easy for you.


We use Canva to create amazing banners, headings, pamphlets, posters, etc. and Canva makes it very straightforward to select the appropriate size for these items and then add text and stock imagery with ease.


Sometimes a small tweak in photoshop can take your photos from good to great. If your photos need work before they are posted online, we provide this service to ensure that your online content looks professional.

Digital Marketing


e-Commerce to sell products or services online is an essential tool, especially when coupled with social media. Here are some of the tools available that Electronic Launchpad can assist you with:


Shopify is a cost-effective way to break into the e-Commerce space with your products and services. Shopify’s pre-made templates and back-end CMS is much more user friendly than WordPress for e-commerce purposes, but it also allows articles to be posted to the websites. Credit card integration and other integrations are readily available at no extra cost.


WooCommerce is a WordPress plugin that allows an existing WordPress website to showcase and purchase products using a standard online shopping cart. This route is recommended for users that have an existing WordPress website.

Amazon FBA (Fullfilled by Amazon)

Signing up as a seller on Amazon can take a bit of time, but if you already have your product in a mass-production status, then you are ready to sell on Amazon. Many stores leverage Amazon as an online storefront sister to their existing sales offices. With FBA, your products can be stored at an Amazon warehouse and shipped to users without you having to store or ship any of your products. is another e-commerce solution that has some very powerful capabilities for not only selling services, but also scheduling those services. This makes a clear winner for small service providers like property maintenance, dog grooming or even healthcare providers.

Product Design

Electronic & Hardware Design

Electronic Launchpad is experienced in electronic circuit design. Here are the specializations that we use to deliver quality designs:

VHDL Simulation and FPGA Selection

VHDL Simulation allows digital circuits to be created and tested prior to writing the design to an FPGA device. FPGA’s can then be selected and designed into the printed circuit board design, as described below.

SPICE Simulation

Analog circuits are often simulated using PC software such as LTSpice or similar. These simulations prove that the circuit will perform its expected function. LTSpice is not always necessary, and not always possible, but in many cases a SPICE simulation will help to save designers time and money.

Electronic Component Selection

Electronic Launchpad orders parts from Digi-Key and other distributors. Selecting electronic components requires a solid understanding of the following attributes: availability, cost, size, package, environmental requirements, etc. and we are accustomed to performing this part selection for you so that your products can be made with legitimate parts that are available for

JIGMOD Circuit Prototyping System

Electronic Launchpad uses the JIGMOD Circuit Prototyping system to test new circuits using a 19″ wide rack. These 19″ wide racks can be reliably transported and setup at various R&D labs, trade shows or customer locations. JIGMOD makes it easier to build, test and demonstrate electronic circuits before they are finalized.

(picture of jigmod)

EAGLE Electronic Layout and Board Design

EAGLE allows electronic components to be built using dimensions provided on component specification sheets. Next, schematics are created using those components, also using EAGLE. Finally, circuit board layouts are generated using EAGLE and then the designs are sent off to a domestic or Chinese supplier.

Printed Circuit Board Manufacturing

When designs are ready, Electronic Launchpad also manufactures circuit boards! We have an established workflow with a cost-effective circuit board manufacturer based in China. This supplier is not only cost effective, but uses modern and fool-proof methods of interpreting the circuit board design files to ensure repeatable quality. This supplier offers a variety of circuit board colors also.

Product Design

System Design

High quality system design is important to ensure a cost effectiveness, proper operation and safety. Here are some of the keys to a high quality system design:

Technical Specifications

Technical Specifications allow all requirements, preferences and non-requirements to be determined with support from key stakeholders. Technical specifications can be written with support of experts or consultants in the industry. At times, when equipment will be provided by a sole provider, it can be advisable for that supplier to assist with preparation of the technical specification. Technical Specifications may not always be required, but are recommended when purchasing complex systems or software with custom or adjustable features.

Cable Block Diagrams

Cable Block Diagrams are the most important drawings in an electronic system. Physical components are shown on the cable block diagram with connections shown between them. Connections include the type of wiring used. Wireless connections can also be represented on cable block diagrams.

Connection Wiring Diagram

Connection wiring diagrams show detailed connection nomenclature to help the installers and maintainers see how the cables and wires are connected to the system. Equipment ports are labelled to match the nomenclature on the drawings.

Bill of Materials (BOM)

The BOM is often the most necessary document for the project once the design is approved, because the BOM allows the parts to be purchased. BOMs specify the requirement, quantity, description and unique internal item# (for nuclear designs) for each individual part. Unit of measure is also provided. For cables, quantities would be in a measure of meters or feet. For liquids (e.g. epoxy or paint), the unit of measure would be in volume (e.g. mL or L).

Physical Layout (Plan) Drawings

Physical Layouts, historically referred to as “plan” drawings show where the equipment is to be installed in the plant setting. Grid markers are often provided to align with those grid markings of the plans of the buildings or properties. For outdoor designs, GPS coordinates can also be provided to indicate the location, or multiple locations.

Parts Purchasability Review

Purchasability reviews are becoming increasingly important in a post-COVID world, where supply chain breakdowns can cause certain parts to be unavailable for months.

Also, part selection is where many amateur designers unknowingly demonstrate that they are indeed amateurs. Often enough, customers find out that the parts specified in a new design have been obsolete for years, and the designer copied a design done in prior years. We perform a parts purchasability review on all parts as part of the BOM process to ensure that our BOMs only contain parts that are currently purchasable. In fact, part purchasability is the 2nd most important attribute of a part (the first being that it meets the requirements).

Digital Marketing

Online Marketing and Advertising

We can help you achieve your business goals by leveraging the power of online Marketing and Advertising. Below are the methods that we support:.

Facebook Ads

Facebook is used by a very wide audience. Ads can be shown to only the users with specific interests, to limit the amount of capital required to meet you advertising goals. A/B testing is done using different ad styles and audiences to determine which campaign attributes work best, and use those to build an ad campaign that is perfectly optimized for your products and services.

Instagram Ads

Instagram also has a very wide audience, but a bit younger than the Facebook audience. Similar to Facebook, these ads appear in the users’ feed.

Linkedin Ads

LinkedIn ads have become very popular, especially for B2B (Business-to-Business) advertising. For example, if you have a software solution for HR, project management or sales purposes, then it would make sense to advertise on LinkedIn. LinkedIn is also a great place to post job postings.

Influencer Marketing

Influencer marketing has become very popular since 2020, when many items were marketed to users who wanted items delivered to their doors. Amazon has since caught up with people and made it more difficult to profit when selling goods made in China. However, if you have a product that is not made in China, and is in high demand with a younger audience, then influencer marketing could be a key area to expand. Influencers can be contacted (DM’d) on Instagram or other platforms and agreements can be setup for a win-win result!