It’s difficult to determine the exact percentage of people who find businesses through different channels, as it can vary greatly depending on the type of business, location, target audience, and many other factors. However, here is a rough estimate based on recent studies:
- Google: Google is the most widely used search engine, and a large percentage of people use it to search for local businesses. According to a survey by BrightLocal, 97% of consumers searched for local businesses online, with Google being the most popular platform used.
- Facebook: According to a survey by the National Small Business Association, around 30% of small business owners reported that they acquired new customers through Facebook.
- LinkedIn: According to a survey by Hootsuite, around 70% of B2B marketers say that LinkedIn is the most effective platform for generating leads, and 80% of B2B leads generated through social media come from LinkedIn. This suggests that LinkedIn can be a valuable tool for B2B businesses to reach new customers and drive sales.
- Instagram: According to a survey by Hootsuite, around 60% of users on Instagram say they have discovered a new product or service through the platform, and 72% of users say they have made a purchase after being inspired by a post on Instagram. This suggests that Instagram can be an effective tool for businesses to reach new customers and drive sales.
- Phone book: The use of phone books as a source of information has declined significantly in recent years due to the rise of the internet and mobile devices. According to a survey by Yellow Pages Association, only around 10% of people still use phone books to search for business information.
It’s important to note that these are just rough estimates, and the actual numbers can vary greatly depending on the specific business and market. Additionally, these channels often overlap and work in conjunction with each other, so it’s common for people to use a combination of these methods to find businesses.