Category: Digital Marketing

It’s difficult to determine the exact percentage of people who find businesses through different channels, as it can vary greatly depending on the type of business, location, target audience, and many other factors. However, here is a rough estimate based on recent studies:

• Google: Google is the most widely used search engine, and a large percentage of people use it to search for local businesses. According to a survey by BrightLocal, 97% of consumers searched for local businesses online, with Google being the most popular platform used.

• Facebook: According to a survey by the National Small Business Association, around 30% of small business owners reported that they acquired new customers through Facebook.

• LinkedIn: According to a survey by Hootsuite, around 70% of B2B marketers say that LinkedIn is the most effective platform for generating leads, and 80% of B2B leads generated through social media come from LinkedIn. This suggests that LinkedIn can be a valuable tool for B2B businesses to reach new customers and drive sales.

• Instagram: According to a survey by Hootsuite, around 60% of users on Instagram say they have discovered a new product or service through the platform, and 72% of users say they have made a purchase after being inspired by a post on Instagram. This suggests that Instagram can be an effective tool for businesses to reach new customers and drive sales.

• Phone book: The use of phone books as a source of information has declined significantly in recent years due to the rise of the internet and mobile devices. According to a survey by Yellow Pages Association, only around 10% of people still use phone books to search for business information.

It’s important to note that these are just rough estimates, and the actual numbers can vary greatly depending on the specific business and market. Additionally, these channels often overlap and work in conjunction with each other, so it’s common for people to use a combination of these methods to find businesses.

Small businesses play a vital role in the economy, and it’s essential for them to stay competitive in today’s digital age. One of the ways for small businesses to achieve this is through digital marketing. Digital marketing is the use of online channels such as search engines, social media, email, and websites to promote a business’s products or services. Here are several reasons why small businesses need digital marketing:

1. Increased Visibility and Reach

The internet has dramatically changed the way people search for products and services. Today, most consumers use search engines like Google to research products and services before making a purchase. If a small business is not visible online, it’s likely that consumers will not find them. Digital marketing helps small businesses increase their online visibility, reach a wider audience, and attract new customers.

2. Cost-Effectiveness

Traditional marketing methods, such as print and television advertisements, can be very expensive and may not reach the intended target audience. Digital marketing, on the other hand, is often more cost-effective and provides a higher return on investment. Small businesses can reach their target audience with targeted ads and targeted messaging at a fraction of the cost of traditional advertising methods.

3. Improved Customer Engagement

Digital marketing allows small businesses to engage with their customers in real-time and build a relationship with them. For example, through social media, small businesses can respond to customer inquiries, post updates and promotions, and interact with customers. This level of interaction can help build trust and loyalty, which can lead to increased sales and repeat business.

4. Measurable Results

One of the benefits of digital marketing is that it provides measurable results. For example, small businesses can track how many people visit their website, how long they stay, and which pages they visit. This data can be used to refine and improve marketing efforts, ensuring that the business is getting the best return on investment.

5. Adaptability

Digital marketing is constantly evolving, and small businesses must be able to adapt to new technologies and trends. Digital marketing allows small businesses to quickly respond to changes in the market and adjust their strategies as needed. This level of adaptability is critical for small businesses looking to stay competitive and grow their business.

In conclusion, digital marketing is a vital tool for small businesses looking to stay competitive in today’s fast-paced and ever-changing digital landscape. From increased visibility and reach to cost-effectiveness and improved customer engagement, digital marketing provides small businesses with the tools and resources they need to succeed. With the right strategy, small businesses can leverage digital marketing to drive growth and achieve long-term success.

e-Commerce to sell products or services online is an essential tool, especially when coupled with social media. Here are some of the tools available that Electronic Launchpad can assist you with:

Shopify

Shopify is a cost-effective way to break into the e-Commerce space with your products and services. Shopify’s pre-made templates and back-end CMS is much more user friendly than WordPress for e-commerce purposes, but it also allows articles to be posted to the websites. Credit card integration and other integrations are readily available at no extra cost.

WooCommerce

WooCommerce is a WordPress plugin that allows an existing WordPress website to showcase and purchase products using a standard online shopping cart. This route is recommended for users that have an existing WordPress website.

Amazon FBA (Fullfilled by Amazon)

Signing up as a seller on Amazon can take a bit of time, but if you already have your product in a mass-production status, then you are ready to sell on Amazon. Many stores leverage Amazon as an online storefront sister to their existing sales offices. With FBA, your products can be stored at an Amazon warehouse and shipped to users without you having to store or ship any of your products.

Wix.com

Wix.com is another e-commerce solution that has some very powerful capabilities for not only selling services, but also scheduling those services. This makes Wix.com a clear winner for small service providers like property maintenance, dog grooming or even healthcare providers.

We can help you achieve your business goals by leveraging the power of online Marketing and Advertising. Below are the methods that we support:.

Facebook Ads

Facebook is used by a very wide audience. Ads can be shown to only the users with specific interests, to limit the amount of capital required to meet you advertising goals. A/B testing is done using different ad styles and audiences to determine which campaign attributes work best, and use those to build an ad campaign that is perfectly optimized for your products and services.

Instagram Ads

Instagram also has a very wide audience, but a bit younger than the Facebook audience. Similar to Facebook, these ads appear in the users’ feed.

Linkedin Ads

LinkedIn ads have become very popular, especially for B2B (Business-to-Business) advertising. For example, if you have a software solution for HR, project management or sales purposes, then it would make sense to advertise on LinkedIn. LinkedIn is also a great place to post job postings.

Influencer Marketing

Influencer marketing has become very popular since 2020, when many items were marketed to users who wanted items delivered to their doors. Amazon has since caught up with people and made it more difficult to profit when selling goods made in China. However, if you have a product that is not made in China, and is in high demand with a younger audience, then influencer marketing could be a key area to expand. Influencers can be contacted (DM’d) on Instagram or other platforms and agreements can be setup for a win-win result!